Cristiano Ronaldo Is The New Face Of Jacob & Co

Football player Cristiano Ronaldo was seen flashing a jewel encrusted timepiece. The watch he wore is a Jacob and Company limited edition H24 with a total diamond weight of 15.25 cts and a retail price of nearly £100,000.

The Portuguese football player recently starred in a high-profile advertising campaign to complete the re-launch of the company. Ronaldo who has also fronted campaigns for Emporio Armani and Armani Jeans, Nike and Pepe Jeans said he was comfortable in front of the camera - to the surprise of absolutely no one.